Bucharest, Feb 11 /Agerpres/ – Eight in ten Romanians (80%) in the city use different social media platforms on a daily basis, and one person in two posts at least once a week on the account they own, according to a specialist survey published on Tuesday.
Data with Reveal Marketing Research show that 30% of Romanians who post on social media use content editing filters or applications, especially young people between 18 and 34 years old (45%), and their main motivations are, in the case of 63% of them, that they want a more attractive look, while 49% want to improve the quality of their photos or videos.
Over half of filter users (51%) said they felt pressured to edit content at some point because of social standards, especially those between 35 and 44 years old (58%).
At the same time, 48% of Romanians post weekly on social media, especially young people between 18 and 24 years old (76%) and those between 25 and 34 years old (59%).
According to the survey, eight in ten Romanians in urban areas use different social media platforms on a daily basis. At the same time, 18% of them say they post daily on social media, while 30% publish weekly.
An analysis of demographic data highlights notable differences: men are more active on a daily basis than women (20% as against 15%), and 76% of Gen Z (18-24 years old) and 59% of young people between 25-34 years old post at least once a week (as against 48% of the total sample).
The survey also shows that 56% of Romanians most frequently post photos taken by them with landscapes or surrounding aspects, without appearing in them. This type of content is especially preferred by young people between 18 and 24 years old (70%). Next in Romanians’ preferences we find: photos together with other people (partner, friends, colleagues, etc.) 35% (more popular among young people between 18-24 years old (69%) and 25-34 years old (46%); stories, used by 26% of Romanians, are more frequently posted by women (30%) as against men (20%); news items and informative posts (26%) are especially preferred by people between 45-55 years old (35%); selfies are used by of 21% at a general level; Reels and videos have a similar share of 21%.
As for the filters applied to posts, the most used types are: colour filters (65%), then beauty filters, which involve facial modifications (19%), and thematic filters, related to seasons or events (16%).
There are also significant differences between genders: beauty filters are preferred especially by women (25% as against 12% in the case of men), while colour filters are used to a greater extent by men (79% as against 53% women).
However, almost two-thirds (63%) of those surveyed agree that excessive use of filters can have a negative impact on self-perception or self-esteem, with this effect being felt more intensely by women (67%) than men (58%).
The Reveal Marketing Research survey was conducted online between January 14 and 20, 2025, on a sample of one thousand respondents, with a maximum error of +/-3.1% at a 95% confidence level.
