Eight Romanian brands will live the American dream in New York’s iconic Time Square starting from December 1st and throughout 2024, through the project dubbed 365 Days of Romania in Times Square, the three initiators of the project announced in a release.

The icebreaker that will get featured first in Times Square on December 1 is Arctic, the strongest Romanian brand, according to the survey conducted in 2023 by Unlock Market Research and Biz.

Other brands that also responded to the project are Romstal, Vola.ro, Aqua Carpatica, Bittnet Group, Eazy Insure, Metaminds, 5togo, which will all start their promotion campaigns in 2024.

“Through the project 365 Days of Romania running in Times Square for a whole year, a Romanian brand, value or product will be promoted every day right in the heart of New York City.

365 Days of Romania in Times Square is a “Go Big, Or Go Home” project through which Romanian values are promoted globally. The project is open both to international brands interested in conveying a message about Romanian values, and to local and entrepreneurial brands that want to be part of this initiative.