The importance of cooperation between Greece and France was analysed by Tourism Minister Olga Kefalogianni, in her speech in the context of the 2nd Delphi Forum in Paris, tracing the challenges of the time and the importance of strengthening tourism through culture and technology.

The minister underlined that Greece and France are linked by strong ties of cooperation and common values that are at the core of European identity. “France is one of Greece’s most important partners in tourism, culture and trade relations,” she underlined, noting that both countries are leading powers in tourism. At the same time, she pointed out the common challenges they face, such as the climate crisis and competition from emerging destinations.

Kefalogianni highlighted the importance of cultural heritage as an investment for the future, pointing out that culture contributes to national wealth in both countries. The Greek government’s strategy is to link cultural activity with tourism, aiming at variety and diversification of the tourist product. “Technology, and especially artificial intelligence, can transform the way travellers experience tourism,” she said, presenting innovative programmes aimed at upgrading the travel experience.

Despite the historically high performance in tourism – she announced that in 2024 Greece welcomed approximately 2 million travellers from France alone – the minister underlined that the Greek government is not relaxing its effort but seeking the qualitative development of tourism with a balance in economic progress, the prosperity of local communities and the promotion of culture and technology. The strategy includes actions to highlight cultural heritage, promote agritourism, gastronomy, as well as sustainable growth in both marine and mountainous Greece.

The discussion concluded with the presentation of the Greek government’s intention to establish Greece as a tourist destination for the whole year, through the digital transition and the exploitation of its intangible cultural heritage.