Bucharest, May 27 /Agerpres/ – For 79% of Romanian consumers, security is the most important aspect related to payments when shopping online, and 90% of them would choose another payment method if it were more secure, shows the latest Visa study on e-commerce payments in Central and Eastern Europe (2025).

According to a press release from the company, the fact that they are willing to try new payment solutions shows how important it is for Romanian consumers to be able to choose their preferred payment method, especially if they can also benefit from a higher degree of security.

Consumers, including those in Romania, now expect, more than ever, simplified and hassle-free shopping experiences. The Visa study shows that almost two-thirds (65%) of shoppers complete an online payment in less than 30 seconds, and over half of Romanian consumers (55%) would abandon their online shopping cart if they could not use their preferred payment method. At the same time, 1 in 7 European consumers (14%) abandon their purchases when they have to manually enter their card details.

In fact, the availability of the preferred payment method is essential for more than 9 out of 10 respondents in almost all Central and Eastern European markets. Therefore, merchants are forced to simplify the checkout process. To remain competitive, they must provide consumers with a wide range of payment options that offer both convenience and freedom of choice.

The study covered the following countries: Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Slovakia, and Slovenia. It was conducted by the Czech research company RESPONSE NOW s.r.o. in March 2025 on a representative sample of 1,000 respondents (18-65 years) in each of these countries.