The Global Media Congress taking place in Abu Dhabi focuses on the impact of artificial intelligence and modern technology on media operations, exploring the ways in which advanced technologies can inspire creativity among the new generation of journalists and media professionals, AGERPRES Director General Claudia Nicolae told the United Arab Emirates’ news agency WAM as part of her attendance of the event.

Nicolae emphasised the importance of leveraging new technology in the service of the media sector.

She added that in collaboration with the Informatics Research Institute (ICI) in Bucharest, AGERPRES created a collection of non-fungible tokens (NFTs), featuring 35 images from its historical archives that was successfully sold in just 15 minutes.

The AGERPRES director general noted that the sessions of the Global Media Congress also address compelling topics, including environmental journalism and climate change to foster international media discussions to create a more sustainable future.

The three-day event, now in its second edition, is organised in partnership with WAM, under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court. More than 13,500 participants, 5,500 delegates, and 200 CEOs from international media organisations are attending, according to WAM.