The digital platform of the national cultural tourism programme Romania Atractiva/Attractive Romania has become available in six languages and has been expanded with 450 new tourist sites along the 12 thematic routes that cross the entire country, the programme’s representatives said.

“One year after the launch of the Attractive Romania programme, the platform which initially offered menus only in Romanian and English, can now be accessed in four additional languages. Thus, the more than 2,000 multimedia materials, including texts, photographs, videos, audio guides, 3D animations and virtual tours, are now available to more tourists interested in discovering Romania. Another new feature is the addition of 450 extra sites to the platform, in addition to the 275 main sites corresponding to the themes of the 12 routes,” reads a release from the company implementing the programme.

The routes are: the Castles Route, the Transylvanian Curias Itinerary, the Kulas (Fortified Houses) Route, the Traditional Romanian Gastronomy Trail, the Fortified Churches Circuit, the Wooden Churches Route, the Monasteries of Moldavia Route, the Saint Ladislaus Route in Romania, the Roman Castra Tour, the Fortresses Route, the Cultural Landscape of the Danube Delta Route, and the Traditional Village Architecture Tour.

Over 700 sites now featured on the platform are accessible to both Romanian and foreign tourists, who can find a wide range of information in six languages. The sites are grouped into 12 thematic tourist routes that traverse the country, and the main attractions will also be signposted through dedicated road infrastructure in the first half of 2026.

The platform integrates Google Maps, allowing users to combine the main sites from the 12 thematic routes to create their own personalised itinerary.

Attractive Romania, the first national programme supporting cultural tourism, was launched in May 2024 and will conclude in June 2026.

The programme, worth over RON 36.35 million, is part of Component 11 – Tourism and Culture, Investment 1 – Promotion of the 12 tourist and cultural routes, Milestone 332 of the National Recovery and Resilience Plan (PNRR). Its main beneficiaries are local authorities, along with Romanian and foreign tourists.