TIRANA, Jan  23 /ATA/ Albania will showcase its tourism potentials through a high-level agenda put together by the Ministry of Tourism and Environment at the “Fitur” International Fair in Madrid, which runs from January 24 to 28.

Prime Minister Edi Rama will also participate in the opening ceremony of the fair with an agenda of meetings with high representatives of the tourism sector, as well as with the Secretary General of the World Tourism Organization, Zurab Pololikashvili.

Prime Minister Edi Rama shared on his social media account the promotional video of Albania’s participation in this fair.

“Albania starts international promotion as a unique tourist destination by participating in the giant tourism fair “FITUR Madrid” from January 24 to 28, to showcase the rich touristic diversity, an oasis of small paradises and spiritual hospitality that stands proudly alongside the global tourism,” Rama said.

The Albanian stand during the days of this international tourism fair, in addition to showcasing the diversity of our tourism offer alongside 152 participating countries, will play host to high-level meetings between Minister Mirela Kumbaro, representatives of the Ministry of Tourism and Environment and ministers and state dignitaries for tourism and environmental issues, representatives of private business and the tourism industry.

Minister Kumbaro will hold meetings with Andorra’s Minister of Tourism and Trade, Jordi Torres Falco, as well as with Spain’s Minister of Foreign Affairs, European Union and Cooperation, Jose Manuel Albares.

Also, Minister Kumbaro will discuss issues of tourism and environment in meetings with the Secretary of State for Environmental Affairs Hugo Moran Fernandez and with the Secretary of State for Tourism, Rosana Morillo.

Albania presents in this important event for tourism, its model of tourism diversity in the framework of sustainable development and in harmony with the environment. Under the slogan “Albania, all you need is here”, Albania aims to attract visitors through the example of positive and sustainable practices in tourism that promote natural tourism destinations, local producers, ancient traditions, handmade products and spiritual hospitality.

Last year, Albania received 87 thousand Spanish visitors, while the prestigious Spanish media “El Debate” has described Albania as the ‘trend travel destination’ for 2024, raising expectations for the attraction of visitors from this country.