A new campaign for Greece will be launched on TikTok and YouTube on Wednesday (April 1) by the Greek National Tourism Organization (GNTO), in the context of the Organization’s strategy to strengthen Greece’s global image as a contemporary, multithemed, and sustainable tourism destination.

According to an announcement, it will be the first GNTO campaign to be exclusively based on authentic YouTube and TikTok creators, who have been chosen based on a specific audience interested in Greece and on its alignment with GNTO’s strategic aims and the VisitGreece ecosystem. The creative approach was based on the idea of “Real influence – Real people – Real scale”, based on the power of authenticity and of experiential narrative.

The campaign will run from April to June on the two platforms and be directed at the markets of the United Kingdom, France, Germany, Sweden, and Denmark, with an estimated total audience reach of nearly 19 million users.