Antitrust opens probe into Instagram and top influencer

Italy’s Antitrust authority said Friday that it has opened a probe into Meta-Instagram and top Italian influencer Asia Valente over allegedly misleading content she posted.

Valente is accused of failing to declare the promotional nature of photos and videos on her Instagram account of restaurants, spas and hotels with which she is suspected of having commercial agreements.

The authority said Meta allegedly failed to take action to prevent the publication of potentially misleading messages on Instagram.
It also said that Valente’s fame was based on her having around two million followers, but it said “most of them seem to be not authentic”.