Cineworld Group’s representative Moshe Greidinger answered in an interview to AGERPRES questions on Romanians’ appetite for cinema, on short and medium-term investments and on the 4DX technology.
Cineworld Group’s Cinema City is the biggest movie theatre operator in Romania; the group is Europe’s second largest cinema chain. It started operating in Romania in 2007, and ticket sales grew since then from two million to 10 million units in 2014.
The chain now has 18 multiplex cinemas with 168 screens and 32,449 seats in Bucharest and 12 other major cities (Arad, Bacau, Baia Mare, Braila, Cluj, Constanta, Iasi, Ploiesti, Pitesti, Targu Jiu, Targu Mures and Timisoara). The plan is to gradually grow to 30 such facilities; as the investment for each one is from 2-3 to 7-8 million euros, no less than 100 million are necessary for the next years.
According to Greidinger, Cineworld intended to bring the 4DX technology to Bucharest, before other cities. He voiced his satisfaction about the group’s presence in the capital’s Mega Mall and estimated the public was ready for the special viewing angle and for the new sensations during the films. More…